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100% Verified 5-Star Rating Record

Real Stories from Real Clients

Read unedited feedback from 84 buyers, sellers, relocating families, and real estate investors across coastal Alabama and Northwest Florida.

5.0 / 5.0
Average Rating
84
Verified 5-Star Reviews
Google & RateMyAgent
100%
Satisfaction Rate
Client Recommendation
20+ Yrs
Trusted Fiduciary
RE/MAX Hall of Fame

Client Spotlights

Repeat Clients & Legal Endorsements

"Over a period of 7 years she has worked with us on four real estate transactions including the buying and selling of two condos in Gulf Shores and Orange Beach and finding our forever home in Florida! Because we live over 500 miles away, she has repeatedly gone beyond our expectations."

Jim & Fran McPeake
4x Repeat Client • Condos & Residential

"Nicole is a walking encyclopedia of the local market and contracts. She is relentless in protecting her clients' best interests and equity. Having worked with dozens of agents throughout our legal careers, Nicole stands in a tier of her own."

Mandy & Mark Ford
Attorneys & Real Estate Investors

"Moving from Wisconsin, we needed someone we could trust 100% blindly. Nicole did FaceTime video tours, measured rooms, checked attic insulation, and negotiated $12,000 in seller credits. She made an interstate move effortless."

Robert & Sarah Jenkins
Relocation Buyers • Fairhope, AL
Filter:
Showing 84 of 84 reviews
Google Verified

"Jim and I met Nicole Smith about 6 years ago when we were selling a condo in Gulf Shores, Alabama. The first meeting was random because at the time we didn't have a realtor in that area that we had worked with before. Due to her personality, work ethics, energy, and determination..."

Fran McPeake
Sep 22 2026
CondosSellerOrange BeachGulf ShoresFlorida / Pensacola
Google Verified

"My Relator Nicole Smith Rocks!! She helped us find our FL home 3 years ago and now she helped us sell it. Nicole made the experience very easy and with her suggestions helped make the house look even better than it did for pictures. I highly recomend Nicole if you are looking to ..."

M L
Sep 21 2026
BuyerFlorida / Pensacola
Google Verified

"Nicole made the finding & purchasing our new condo very easy! She put us in contact with everyone & everything we needed. Very professional, knowledgeable & friendly. Now she will be selling our other condo & I know that she will do a great job!"

Dena Foret
Sep 17 2026
CondosSellerBuyer
RateMyAgent Verified

"Jim and I met Nicole when our previous realtor in Gulf Shores moved away. Over a period of 7 years she has worked with us on four real estate transactions including the buying and selling of two condos in Gulf Shores and Orange Beach and finding our forever home in Florida! Becau..."

Jim and Fran McPeake
Sep 10 2026
CondosSellerBuyerOrange BeachGulf ShoresFlorida / Pensacola
RateMyAgent Verified

"Nicole was wonderful with helping us find and purchase our new condo. She lined up the inspections, title company, mortgage company and everything we needed. The whole experience couldn't have been any better. Now she will be selling our other condo at Harbor Cove #102."

Dena Foret
Sep 04 2026
CondosSellerBuyer
RateMyAgent Verified

"Nicole was so great at helping me and my wife find our first home. She is very knowledgeable and is very quick with responses. She made the whole process as easy as it could be and we love our new house!"

Wade Castle
Sep 01 2026
Buyer
Google Verified

"Excellent from start to finish. From start to finish, Nicole was knowledgeable, responsive, and truly had our best interests in mind. Her attention to detail, market insight, and negotiation skills made all the difference. We always felt supported and well-informed. I highly reco..."

Julie McMinn
Apr 14 2026
Buyer
RateMyAgent Verified

"From start to finish, Nicole was knowledgeable, responsive, and truly had our best interests in mind. Her attention to detail, market insight, and negotiation skills made all the difference. We always felt supported and well-informed. I highly recommend to anyone looking to buy o..."

Julie McMinn
Apr 14 2026
Buyer
Google Verified

"We had an outstanding experience with our selling realtor from start to finish. The entire process was handled with professionalism, clear communication, and attention to detail. Our home was priced and marketed perfectly, which led to a very quick sale and an even smoother closi..."

Crystal Russom
Feb 05 2026
Seller
Google Verified

"Nicole Smith Exceeded Every Expectation Nicole Smith was an absolute pleasure to work with from start to finish. Her knowledge of the market, attention to detail, and clear communication gave me total confidence throughout the entire selling process. She didn’t just list my home ..."

Kent Daily
Jan 14 2026
Seller
RateMyAgent Verified

"Nicole Smith was an absolute pleasure to work with from start to finish. Her knowledge of the market, attention to detail, and clear communication gave me total confidence throughout the entire selling process. She didn’t just list my home — she truly advocated for me every step ..."

Kent Daily
Jan 14 2026
Seller
Google Verified

"I met Nicole Smith by accident. She had a property in Gulf Shores AL listed and I called to inquire about the particulars of the property. She was so helpful I decided to use her as my Alabama realtor. She found the perfect property and was extremely helpful and patient going wit..."

Esther Charlier
Aug 31 2025
Gulf Shores
RateMyAgent Verified

"Working with Nicole has been outstanding. Nicole identified multiple properties that matched our needs, and despite running into multiple challenges, she was always pushing forward on our search. When we did finally find a property, she went above and beyond to help close the dea..."

James & Angela K.
Aug 12 2025
Client Experience
RateMyAgent Verified

"Working with Nicole was a wonderful experience! Nicole is professional and full of knowledge. She always seemed to have the answer to any question we asked. Nicole was great about keeping the line of communication open. We would definitely recommend Nicole!"

Michelle S.
Aug 12 2025
Client Experience
RateMyAgent Verified

"Thank you Nicole for making this sale so fast and easy for us. Everything was handled professionally, and we were kept updated throughout the entire process. We would recommend her and will use her again in the future."

Margaret P.
Aug 12 2025
Client Experience
RateMyAgent Verified

"My Relator Nicole Smith Rocks!! We moved here from Wisconsin. We flew down for a weekend to look at houses. Nicole made the visit so personable and organized. We really didn't know much about the area, so we explained what we needed in our search. She had all the information abou..."

Mark and Stacy
Aug 12 2025
Relocation
RateMyAgent Verified

"We just completed our third transaction with Nicole. As always, she went above and beyond to help the process go quickly and easily. We highly recommend her!"

Randall S.
Aug 12 2025
Client Experience
RateMyAgent Verified

"Thank you so much for your help with buying this beautiful home; your knowledge and expertise made the process so much easier considering I was from out of state. You simplified the process by understanding exactly what I was looking for and made me feel warm and welcome."

Donna G.
Aug 12 2025
BuyerRelocation
RateMyAgent Verified

"Her attention to detail and dedication to finding the perfect home for me were truly remarkable. What impressed me the most was Nicole’s ability to negotiate on my behalf and secure a fantastic deal. She was always available, responsive, and willing to go the extra mile to ensure..."

Britt
Aug 12 2025
New Construction
RateMyAgent Verified

"Nicole has been our realtor for more than two years. Recently, we closed on a new house, and Nicole supported us through every stage of the process. Her accessibility is remarkable; she's consistently available by phone or text to promptly address our inquiries and ensure everyth..."

Brian R.
Aug 12 2025
Client Experience
RateMyAgent Verified

"We had worked over the past few years with Nicole. She knew our likes/dislikes and requirements. We scheduled a flight to see Nicole, and she had everything ready. Nicole had the best picks, the best locations, the best of everything packaged for us to see and start excluding. Ni..."

Mark F.
Aug 12 2025
Client Experience
RateMyAgent Verified

"Nicole gets the Job Done—Call Her For All of Your Real Estate Needs. She was very professional and did a great job of marketing and advertising my property. She kept me updated throughout the process, and I was very pleased with how she took care of every situation that came up d..."

Gerald H
Aug 12 2025
Client Experience
RateMyAgent Verified

"Nicole is among THE MOST knowledgeable real estate agents I’ve ever met. She was proactive, extremely educated on all things real estate, and ahead of problem solving every step of our purchase process. She answered our questions promptly and stayed in regular contact throughout...."

Mandy F.
Aug 12 2025
BuyerFlorida / Pensacola
RateMyAgent Verified

"We highly recommend Nicole; she went above and beyond with our real estate needs, from spending days showing us homes, to taking videos of our home, finding contractors that we needed, and even helping after closing since we weren't available to be there. If you need a realtor in..."

Rick K.
Aug 12 2025
Buyer
RateMyAgent Verified

"She is the kindest and most wonderful person to work with. She will take her time and not push you... Nicole will be honest with you and find you what you want. She is the best!"

Janet W.
Aug 12 2025
Client Experience
RateMyAgent Verified

"We took a little time to zero in the area we wanted to live; Nicole arranged several last minute tours as we were flying in and out from out of state. Nicole was extremely helpful in providing help in finding insurance agents, contractors, inspection services, among others. She m..."

Allen C.
Aug 12 2025
BuyerRelocation
RateMyAgent Verified

"Nicole was very helpful in navigating the Gulf Shores real estate market and the challenges that come with trying to purchase a condo in the area. She always got back with me quickly if I had to leave a message. I would definitely recommend her to anyone looking to purchase prope..."

Carol L.
Aug 12 2025
CondosBuyerOrange BeachGulf Shores
RateMyAgent Verified

"Nicole was with me every step of the way. I could not have asked for better. If I had to leave a message, Nicole returned my call promptly. Purchasing a condo in Gulf Sores proved to be unique and challenging. It was such an asset to have a realtor with lots of experience to guid..."

Carol Lapre
Aug 06 2025
CondosBuyer
RateMyAgent Verified

"Nicole became my agent purely by chance. I was interested in a property she was listing, and contacted her for further details. She was extremely helpful, so much so, that I decided she was the right realtor for me. She sent me every listing within my location and price parameter..."

Esther Charlier
Aug 04 2025
BuyerFlorida / Pensacola
RateMyAgent Verified

"Nicole Smith is the best of the best! She is so knowledgeable, professional and articulate! Through out the entire process she was on top of things. Can’t say enough about her personality. If you are searching for the best agent in the entire world, choose Nicole Smith,"

Becky Wells
Aug 04 2025
Client Experience
Google Verified

"Nicole Smith worked tirelessly and professionally to help us find our forever home. Shelly and I were impressed with Nicole's tireless efforts to help us find our new home. We took a little time to zero in the area we wanted to live, Nicole arranged several last minute tours as w..."

Allen Croxton
Jun 13 2025
BuyerRelocation
RateMyAgent Verified

"Very helpful and engaged. As long distance buyers Nicole was very helpful with communications and information at a distance. Her video overviews were detailed and comprehensive. She was very helpful in the Offer/counter offer stage and bringing the deal to close. Really appreciat..."

Tom Winchell
Jun 10 2025
Buyer
RateMyAgent Verified

"Nicole was amazing! She was knowledgeable, professional, and friendly! She quickly went to work for me and found the perfect house for me and my family!"

Lisa Dickey
Jun 09 2025
Client Experience
RateMyAgent Verified

"Nicole helped find a great townhome to relocate our daughter to our area. She is thorough and painstakingly vigilant when trying help us. This is the second home she has helped us aquire . Give her a call and be amazed."

Keith Croxton
Jun 07 2025
Relocation
RateMyAgent Verified

"Nicole helped us buy a new larger condo ansld sell our condo which we had owned for 23 years. She was very knowledgeable and honest throughout both transactions. Highly recommend her!"

Chris McManus
Jun 05 2025
CondosBuyer
Google Verified

"She is the kindness and most wonderful person to work with. She will take her time and not push you...Nicole will be honest with you and find you what you want..she is the best"

Janet Wilhouse
May 23 2025
Client Experience
Google Verified

"We highly recommend Nicole, she went above and beyond with our real estate needs, from spending days showing us homes, to taking videos of our home, finding contractors that we needed, she even helped after closing since we weren't available to be there. If you need a realtor in ..."

Rick Kovar
Sep 25 2024
BuyerRelocation
Google Verified

"Kudos to Nicole Smith. Nicole is amongst THE MOST knowledgeable real estate agents I’ve ever met. She was pro active, extremely educated on all things real estate, and ahead of problem solving every step of our purchase process. She answered our questions promptly and stayed in r..."

Mandy Ford
Sep 07 2024
BuyerFlorida / Pensacola
Google Verified

"Nicole gets the Job Done -Call Her For All of Your Real Estate Needs. Nicole did an awesome job of selling my home at Plantation Harbor. She was very professional and did a great job of marketing and advertising my property. She kept me updated throughout the process and I was ve..."

Glenn Heatherly
Aug 29 2024
SellerBuyer
Google Verified

"My wife and I decided that the time was right to purchase a Condominium. The "where" and "what" we decided to leave to the expertise of Realtor Nicole Smith. We had worked over the past few years with Nicole. She knew our likes/dislikes and requirements. Money was no object. We o..."

Mark Ford
Aug 20 2024
CondosBuyerFlorida / Pensacola
Google Verified

"New DR Horton Aventura subdivision . I recently had the pleasure of working with Nicole Smith to purchase my new build DR Horton home, and I cannot express enough how satisfied I am with the entire experience. From the initial consultation to the final closing, Nicole provided ou..."

Just Me
Jul 18 2024
BuyerNew Construction
Google Verified

"We moved here from Wisconsin. We were downsizing for the better part of a year. We flew down for a weekend to look at houses. Nicole made the visit so personable and organized. We really didn't know much about the area so we explained what we needed in our search. Nicole was so p..."

Mark Lantz
Feb 09 2024
Relocation
Google Verified

"Nicole did an excellent job in marketing our lot in Craft Farms. She was aware of the market in regard to past sales in the area and what current properties were listed that were comparable to ours. She kept us up to date on aspects of the sales and marketing process. She was pro..."

Richard Phillips
Oct 27 2023
Foley
Google Verified

"I was very impressed with Nichole. Not only was she helpful in working with the purchase of our new home, she was great in working with the realtor handling the sale of our home. She made the experience much less stressful."

Bonnie Harris
Oct 27 2023
Buyer
Google Verified

"Excellent Professional Realtor! Working with Nicole has been outstanding. She provided valuable insights into the market we were interested in exploring. Nicole identified multiple properties that matched our needs and despite running into multiple challenges she was always pushi..."

James Keating
Sep 04 2023
Client Experience
Google Verified

"This transaction was all done remotely and Nicole did a fantastic job of getting us videos and informing us of things not picked up on video. She answered all our questions even after the closing. Very Satisfied"

Duce & Kara B.
Jul 20 2023
Client Experience
Google Verified

"We did not expect to encounter such a wonderful agent to work with in purchasing our retirement home. She went above and beyond in providing information about potential homes meeting our criteria and we certainly didn’t expect to find our forever home within a few days of beginni..."

David Hendrix
Jul 14 2023
Buyer
Google Verified

"Nicole is very a knowledgeable and professional realtor. She listened to our needs and concerns and did her best to comply to them. Our house sold in just 7 days! I highly recommend her!"

Randall Paul Swearingen
Jul 14 2023
Seller
Google Verified

"My wife and I came to GS to purchase a property quickly—it was a cash buy and we knew we had to act fast! It was a lot of pressure and first we dealt with the sellers agent, which was a nightmare! It was late at night and we were exhausted but something told us to stop in at Rema..."

Michael & Janel Estes
May 25 2023
Buyer
Google Verified

"Nicole is a great agent m, she is always helpful and responds quickly too! I gave a send her with a few of our property’s to sell and buy and she’s great!"

Dawn Fletcher
Mar 23 2023
Buyer
Google Verified

"My husband and I have been buying property for 25yrs and have had some rough experiences but Nicole Smith was great, and one of the best realtors we’ve ever used! Whenever we couldn’t figure something out or got some discouraging feedback from others—Nicole always had an answer o..."

Janel Estes
Mar 21 2023
Buyer
Google Verified

"It was a wonderful experience, she listens and gave great advice not giving up until the deal was done. I would definitely recommend her for anyone wanting to sell or buy."

Alan Baker
Mar 21 2023
Buyer
Google Verified

"It was a pleasure to work with Nicole on the purchase of my lot. As an out-of-state buyer, I appreciate Nicole stepping in and going the extra mile to be both my eyes and my boots on the ground and maintaining constant communication, given our time zone differences. Nicole was ab..."

Tammy McDonald
Mar 20 2023
Buyer
Google Verified

"Nicole Smith was truly exceptional. We were impressed with her level of knowledge and the amount of data that she had about the market. It was a no-brainer for us to work with Nicole since we were set on selling our property in Orange Beach and were so thankful, we did. Nicole wa..."

Tina Kroeger
Mar 15 2023
SellerRelocationOrange Beach
Google Verified

"Nicole’s assistance was instrumental in making the sales process a great success. She advised us and helped set up the condo to show beautifully. She was also quite knowledgeable about the condos in anticipation of potential buyers questions. From start to finish she did a great ..."

Jana Whiteside
Mar 11 2023
CondosBuyer
Google Verified

"Nicole is great to work with, she made the process so easy, took care of everything for us and kept us in the loop the whole time. Will call on her again if ever i need to."

Carmen Livingston
Mar 08 2023
Client Experience
Google Verified

"Nicole was incredible to work through the entire process with and we could not recommend a better realtor or human being to work with. From our first meeting in her Gulf Shores office; her caring nature, positive attitude, professionalism, and communication were reassuring. She h..."

Shane and Amy S.
Mar 08 2023
CondosBuyerOrange BeachGulf Shores
Google Verified

"Nicole is knowledgeable and responsive. We were so pleased when Nicole sold us a new condo we decided to list our existing condo with her. Due to Nicole’s attention to detail both transactions were flawless"

RMC
Mar 07 2023
CondosSeller
Google Verified

"Nicole is amazing! She is organized, detail oriented, timely and extremely knowledgeable. She takes the time to get to know you and learn what really matters to you and your family and uses that information, and her knowledge of the local market, to help you find the perfect home..."

Allen
Mar 07 2023
Buyer
Google Verified

"Jim and I have owned condos in Gulf Shores and Orange Beach, AL., and Nicole Smith has been our realtor as both buyers and sellers. In all three experiences, she has been a tremendous asset. We have purchased property at exceptional prices and sold at our asking prices. Even thou..."

Jim and Fran McPeake
Mar 06 2023
CondosSellerBuyerOrange BeachGulf Shores
Google Verified

"Nicole was helpful in every way in the sale of my condo and the purchase of my current home. She is absolutely the best real estate person I’ve ever dealt with. I would highly recommend her for both selling or purchase of any real estate."

Jan Osborn
Mar 06 2023
CondosSellerBuyer
Google Verified

"From the beginning to the end of the sale Nicole showed us a degree of professionalism and knowledge in her field that I haven’t seen in a long time. She is sharpe and answered our questions about the sale without looking up any information. She took care of getting our property ..."

R Brashears
Mar 06 2023
Client Experience
Google Verified

"She’s professional, very smart, helpful, gives you good guidance, all about helping you get the best deal for your property! Easy to work with, and friendly."

Linda Lavoie
Mar 06 2023
Client Experience
Google Verified

"I can only describe working with Nicole as a pleasant experience.. She was knowledgeable in answering all my questions during the sale. I have sold many homes doing my lifetime. She is by far the best relator that I have worked with. She would get A+ reviews and if I could go hig..."

Frank
Mar 06 2023
SellerBuyer
Google Verified

"Great personality Hard worker Answered all my questions immediately! Would Highly recommend Nicole if you need a super realtor!!"

Glenn Casey
Aug 18 2026
Client Experience
RateMyAgent Verified

"Returned my call immediately, knows the area she works very well, even after the sale was very helpful w many items."

Dr. Casey
Aug 12 2026
Client Experience
Google Verified

"Great agent took time to help and secure the sale and helped plan everything out"

Bucky Eades
Jan 24 2026
Client Experience
RateMyAgent Verified

"Nicole was very easy to work with. She took extra steps to ensure the closing went through."

Vicky B.
Aug 12 2025
Client Experience
RateMyAgent Verified

"Nicole helped us buy a new larger condo and sell our condo, which we had owned for 23 years. Very knowledgeable and honest. I highly recommend Nicole!"

Christopher M.
Aug 12 2025
CondosBuyer
Google Verified

"Great agent! Delivered what we needed!"

Raymond Wells
Aug 05 2025
Client Experience
RateMyAgent Verified

"Truly a wonderful agent; understood our needs and delivered! Could not be happier!"

Ray Wells
Aug 04 2025
Client Experience
Google Verified

"Nicole was excellent! She was knowledgeable, professional, and friendly! She quickly went to work and found the perfect house for me and my family!"

Old Folks
Jun 09 2025
Client Experience
RateMyAgent Verified

"Very professional realtor. Did a great job!!"

Mark Smith
Jun 07 2025
Client Experience
Google Verified

"Nicole helped us buy a new larger condo and sell our. Condo which we had owned for 23 years. Very knowledgeable and honest. I highly recommend Nicole!"

Christopher Mcmanus
Jun 05 2025
CondosBuyer
Google Verified

"Nicole was always there to help us when we needed assistance. She guided us through the process from start to finish."

Frank Frew
Mar 31 2024
Client Experience
Google Verified

"Nicole was very helpful in getting us our home and finalizing the sale. We are quite happy with the home."

Mary Frew
Mar 30 2024
Client Experience
Google Verified

"Nicole was awesome to work with! She was never pushy, always patient and always had or got the answers for us. I highly recommend her!"

Sherry White
Aug 07 2023
Client Experience
Google Verified

"Nicole was fantastic. Could not have had a better person"

John White
Jul 27 2023
Client Experience
Google Verified

"Best agent. Nicole is the best she did a great job for us."

Leland Waite
Jul 06 2023
Client Experience
Google Verified

"Excellent and professional. Attention to detail and kept us informed throughout the entire sales process."

Brett F. Brashears
Apr 09 2023
Client Experience
Google Verified

"Working with Nicole was amazing! She is very professional. We highly recommend her and would never use anyone else when buying or selling property."

Susan
Mar 26 2023
SellerBuyer
Google Verified

"Nicole is a delight to work with and was extremely helpful in our recent purchase of a condo in Gulf Shores. I would highly recommend her to others!"

Darrel Robertson
Mar 24 2023
CondosBuyerGulf Shores
Google Verified

"Nicole is very knowledgeable, patient, pleasant, experienced agent. Would highly recommend her for selling and buying a home."

Vicki Baker
Mar 23 2023
SellerBuyer
Google Verified

"Nichole is knowledgeable in her field. Excellent communication and most importantly… she’s effective. Highly recommend"

Gary E. Merello
Mar 06 2023
Client Experience
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